Contact information, details about your business, and interactive features that you can adopt. Verify that the location information is accurate and returns a physical location on the map that appears at the top of your business profile when your page is viewed. Although the map pin should be generated automatically when you provide an address, I've seen businesses not displaying the location or map even when an address is provided. Add business categories that further describe your business. Although you are only asked for one business category when you create your Facebook page, you can go back and edit the “
About” section to add two more business categories that may improve visibility, depending on the search terms used. Enable buttons offered by Facebook, such as click-throughs and appointment schedulers, which help convert traffic to your page. Don't leave any blank spaces in sections that might prompt Facebook to generate crowdsourced jewelry retouching service responses. Your answers will be the most trusted answers, even if you answer "No" or indicate that the question does not apply to your business. In conclusion, Facebook is making significant progress in local search, especially in merging social media data with local search results.
That may be enough to start turning the tide and making it a major player in local search as users discover and appreciate the search experience. Keep an eye out for developments as Facebook's unique data set will continue to allow it to deliver more targeted and personalized results. Will we soon see Facebook AdWords or Facebook SEO? I wouldn't bet against that. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.