Editor's introduction: At the beginning of the new year, a feature that focuses on real social networking has become popular on the Internet. Young people no bulk sms service longer socialize through beauty filters, but show their real self-life on the platform from time to time. So this article starts with a product called BeReal, and describes a real social experience process without beauty and filters. In early 2022, a social app called " BeReal " suddenly became popular abroad, was downloaded 1.1 million times in February alone, and often appeared in the top ten of the App Store list. The core product concept of this app, which publicly challenges Instagram, is to encourage bulk sms service users to be their true self and share some daily life photos without filters or beauty effects, so it is called a "casual version of Instagram".
When many people hear the concept of BeReal, they may think of the “Reconciliation with Su Yan” challenge that was popular on the Chinese Internet not bulk sms service long ago – a gimmick to encourage Su Yan to appear on the scene, and finally evolved into a large-scale rollover scene of a nude makeup competition. But the content on BeReal is obviously not so hypocritical, at least it seems to be quite true for now. This App will pass some functional restrictions to ensure the authenticity of the content, such as: The photo task is released from time to time every day, and the user needs to take a photo and upload it within two minutes of receiving the task, and there is basically no time to pose in a concave shape; When taking a photo, the front and rear cameras are called at the same bulk sms service time, and the photos must be dumped (that is, they must be taken dynamically, and cannot be uploaded through the album) .
You have to upload your own photo to unlock and view content posted by others, thus breaking the way for diving users. Although these requirements seem bulk sms service very strict, from the data performance, young people are obviously willing to accept them. At present, BeReal has reached 7.41 million downloads in the App Store, of which 80% of users are between the ages of 16-24. BeReal isn't the first social app to raise the " authenticity, anti-Instagram " banner. At the beginning of 2021, a photo social application called Dispo is also all the rage. It features no filters and photo editing functions, and it can only be displayed after 24 hours of shooting. The retro design that simulates film camera bulk sms service processing has gained a large number of young users. There is also an app called Poparazzi, which focuses on "anti-selfies".